Seriously, how many of us are a true reader?…. maybe one or two, the rest of the world prefers quick fixes and this is why your SEO expert is inserting those interesting colorful things before each piece of content. Those little rich snippets are called schema markup. It is no rocket science to understand these features but designing original pictures and framing words in those pictures is highly time-consuming. Take an example of a child’s storybook. The one with nicely outlined images and colorful characters is more likely to catch their attention and thus they read the first few words as a result of curiosity generated from visuals. Similar is the case with using Schema Markup. As the picture must relate to the story, so has to a name related to what it means. Schema helps in baptizing such content. After knowing its effect on the visitor, you would like to know how to get started.
Flash the dates and venues in a stylized manner and it’s almost done. (Not exactly). This tool is especially helpful in highlighting upcoming events. As you code these words under the schema, you will be telling the search engine that there is a meaning to the words you’ve typed and that meaning is an event. In this manner, you are helping search engine to show relevant stuff to its seekers. Where search engine gets that clarity, your site gets its rank.
Is it worth troubling your web handlers?
Definitely yes! This whole process is implemented by webmasters and you should certainly ask your SEO team to make the most of it for an advanced level of visibility. However, as a client or site owner, you must not bother yourself with too many technicalities. The best you can do is asking experts about further benefits to your specific site and how to get it done. If no one else, Prime Kreation is always there for you.