The fold is the first piece of your web page, visible on the screen without scrolling. Content on above-the-fold is all that can keep the visitor scrolling. So now, what’s on the top must be written top notch. If the reader is involved in those few lines, it is likely that he/she would scroll down and the more involvement is made into the content, more likely are the chances of filling the form. In order to avoid back button clicks, create interest from the first line of content in the fold. The best way to achieve this effect is by writing these top lines yourself, or, at least give your writer junk information about what you really desire to express to your visitors. But, what if words are not enough to express your service!
These days, designs are driving more calls-to-action than mere content. So, a new recipe is being cooked my most competitive entrepreneurs in getting actions. The complicated part in the fold is getting the juice of the whole page into top 700 pixels and this art requires a really clever techie. It’s like creating a spicy scoop for a not-so-known newspaper. For a perfect fold let us list down the most experimented ingredients — engaging content, pleasing-to-eye theme, catchy but unique design, and easy-to-use display. Above all, develop a true picture of the desired output. People should feel confident in getting into action and you and only you can suggest your developer of exact first-look of your page.